Juha van 't Zelfde

Juha van 't Zelfde

Juha van ‘t Zelfde (1979) is a half Dutch, half Finnish researcher, developer and exhibition maker working across art, music and technology. He started his career as an independent organiser and DJ of experimental electronic music in Rotterdam. From 2004-2006 he worked for Entrée, the junior associates of the Concertgebouw and Royal Concertgebouw Orchestra in Amsterdam. From 2005-2008 he was responsible for organising the annual Amsterdam Museum Night. From 2006-2008 he worked as a curator of electronic music and sound art at Lantaren/Venster in Rotterdam. The events he organised resulted in the founding of Viral Radio in 2007, an independent network for new music.

In 2008 Juha co-founded Non-fiction, in 2009 VURB and De Verdieping, and in 2012 Shippr. As a writer he has contributed to a.o. De Volkskrant, Metropolis M, Volume and Monu. In 2012 he won De Hallen Curatorial Scholarship for his proposal DREAD - The dizziness of freedom.

In February 2014, Juha joined Lighthouse in Brighton as the new Artistic Director. Although no longer actively involved, he remains connected to Non-fiction as an advisor and close friend.


oude kerk crop

Nieuwe Tijd voor de Oude Kerk

& — Added April 9, 2014 — 2,554 Comments

World Heritage Podium exterior

World Heritage Podium

— Added February 13, 2014 — 4,998 Comments

Charles Ives Marathon

Charles Ives Marathon

Added January 10, 2014 — 235 Comments


Exhibition: Momentum – When art happens now

& & — Added November 8, 2013 — 96 Comments


Publication for UNESCO World Heritage Centre

Added September 11, 2013 — 4,610 Comments

Exploring new forms of radio

Exploring new forms of radio

& — Added April 25, 2013 — 19 Comments


Dread – fear in the age of technological acceleration

& — Added March 29, 2013 — 280 Comments


Visualising social media for incident and crisis management

& — Added December 21, 2012 — 2,407 Comments



— Added July 1, 2012 — 299 Comments

NAi homepage

Summer programming for the Netherlands Architecture Institute

& — Added May 12, 2012 — 5,371 Comments

Main hall

Hear it! #2: Stedelijk Museum @ TrouwAmsterdam

— Added February 22, 2012 — 5,183 Comments


Viral Radio part of focus the Netherlands at ARCOmadrid

— Added February 13, 2012 — 7 Comments


Checking into Friuli Venezia Giulia

& — Added February 1, 2012 — 3,365 Comments


Social weather report of Amsterdam Holendrecht

& & — Added January 31, 2012 — 2,797 Comments


Curating Reality, new tools for investigative journalism

& — Added January 19, 2012 — 5,911 Comments


A Perfect Day

— Added December 19, 2011 — 12 Comments


Crowdfunding the Dik Trom museum

— Added November 20, 2011 — 3,532 Comments

Ebbenhout rainbow

Urban re-activation in Zaandam

— Added November 8, 2011 — 5 Comments


Ives Ensemble re-invention

— Added November 7, 2011 — 13 Comments


Heritage repurposing reimagined

& & — Added November 7, 2011 — 24 Comments

From the Blog

Documenting six years of underground culture

photo 3

Situated on the Wibautstraat in the east of Amsterdam, Trouw was a nightclub, music venue, cultural space and restaurant housed in the former newspaper printing facility of several national newspapers. Trouw combined food, music and the arts, and was the first nightclub to receive the 24-hour permit from the city of Amsterdam. After six years of experimenting and over time slowly establishing itself as one of the top nightlife and cultural venues in the city and beyond, Trouw closed its doors on 3 January 2015.

— Read more ›

By Michiel — Posted January 4, 2015 — 444 Comments

Juha joining Lighthouse in Brighton as Artistic Director

Screen Shot 2014-02-20 at 10.26.48

From 20 February onwards, I will join Lighthouse in Brighton as new Artistic Director. It is an incredible honour and opportunity to join one of my favourite international institutions of contemporary culture, and to succeed the great Honor Harger, who has worked miracles for the agency in the past 4 years.

This means my role at Non-fiction will unfortunately change.

— Read more ›

By Juha — Posted February 20, 2014 — 2,868 Comments

New publication

World Heritage Now Launch-new

On Sunday 9 February we launched World Heritage Now. This publication shows the dynamic and fragile nature of UNESCO World Heritage by juxtaposing UNESCO’s original guidelines with recent media coverage from around the world and personal remarks and commentary by Non-fiction’s Michiel van Iersel, who is the inaugural guest curator of the new World Heritage Podium in Amsterdam. Designed by Rafe Copeland, the publication questions the sustainability of the World Heritage List in a world in flux, and proposes new and radical directions and actions for UNESCO.

The launch took take place in the building of Amsterdam’s City Archives on Sunday 9 February from 15:00 – 16:30. Several guests responded to the publication. With a.o. Esther Agricola (Director of the Office of Monuments & Archeology, City of Amsterdam, responsible for the Canal Di), Riemer Knoop (Professor of Cultural Heritage at the Reinwardt Academy and advisor to The Netherlands National Commission for UNESCO) and Tracy Metz (journalist and director of the John Adams Institute).

The publication was commissioned by the World Heritage Podium. The Netherlands has nine World Heritage sites that are acknowledged by UNESCO. All of these are brought to life in the World Heritage Podium. The World Heritage Podium is situated in the monumental building De Bazel in Amsterdam. It is simultaneously the information centre for the Canal District Amsterdam, that was added to the UNESCO World Heritage List in 2010.

More information on www.werelderfgoed.nl/podium

And get a free hard copy by sending an e-mail to podium@wereld­erfgoed.nl

World Heritage Now preview

By Michiel — Posted February 5, 2014 — 5,212 Comments

Included in new book ‘Reactivate!’

Reactivate! Innovators of Dutch Architecture

Although we’re non-architects, Non-fiction is included in the new book ‘Reactivate! Innovators of Dutch Architecture’, written by Indira van ‘t Klooster and published by Trancity*Valiz, together with a.o. DUS ArchitectsFABRICPowerhouse Company, Space&matter, Superuse Studios and ZUS Architects.

Find more information here.

We’re featured in the chapter that deals with ‘performative urbanism’ and our FloriadeRadar-app, showing local interaction on social media on a map, has been highlighted.

Bureau Europa in the city of Maastricht is devoting an exhibition to the book. In addition to the offices mentioned in the book, the exhibition will include several other offices, including Rietveld Landscape and XML Architecture Research UrbanismThe opening of this exhibition/manifestation will take place on June 8 between 17 – 19 hours at  Bureau Europa, Timmerfabriek, Boschstraat 9, Maastricht.  

Reactivate! portrait

By Michiel — Posted May 30, 2013 — 5,890 Comments

15 minutes without fame

15 minutes without fame

This article appeared in the Vonk section of De Volkskrant on 16 March 2013.

15 minutes without fame

Video duikt overal in steeds onverwachtere vormen op. Van achter het dashboard of met de skihelm leggen we elkaar vast. Dat leidt ook tot opstand.
Door Juha van ’t Zelfde

— Read more ›

By Juha — Posted March 20, 2013 — 5,498 Comments

Remembering Aaron Swartz

Aaron Swartz in De Volkskrant

The title translates into “People like Aaron should be cherished”

The Netherlands’ national newspaper De Volkskrant invited me to contribute to last Saturday’s edition on the tragic passing of Aaron Swartz and the complex issue of open access to public information.

You can read the article here.

By Juha — Posted January 21, 2013 — 1,369 Comments

10 October: Visible Cities #12 – Dawn of the Drones

It was impossible this year to open a newspaper or watch the news without seeing them: Drones. The unmanned airplanes are no longer only deployed by the US Army in Pakistan to ‘silently kill’ but are appearing in cities around the world as they did with the London olympics.

— Read more ›

By Michiel — Posted October 5, 2012 — 1,928 Comments

Succesful A Perfect Day extended by weekend

Due to success, A Perfect Day Tekenshow has been extended and will remain open for an extra weekend. On Saturday 25 February and Sunday 26 February from 11-17 hrs there will be extra activities.

On Saturday and Sunday: drawing (free) and making buttons (€0,50) for children.

On Sunday: t-shirt workshop. For € 13,50 you get a t-shirt, can join the workshop and can see the entire exhibition. If you bring your own t-shirt you join for just € 7,50.

If you haven’t seen the exhibition yet, here is your chance to change that. Tickets are only 5 euros. The Parool called it “art without a pedestal“, and NRC gave it four stars. We look forward to seeing you at the Westergasfabriek this weekend.

By Juha — Posted February 24, 2012 — 5,496 Comments