Ten MFA graphic design students from Otis College of Art and Design based in Los Angeles, are currently participating in a three week mentorship program in Amsterdam, graciously created and facilitated by the designers of COMA Amsterdam/New York. During their intensive three week graphic design and arts tour of Amsterdam and environs they have been meeting artists, designers and all between and beyond these “professions”.
On Friday 18 March they all dropped by at our office and we were more than delighted by their presence. After a presentation, which can best be described as “Non-fiction in a Nutshell”. It consisted of more than 100 000 slides that aimed to present all the activities, missions and approaches of the office. Next we suggested to our guests to go on a field trip to the Temporary Stedelijk 2 and we did. After that we continued introducing the creative environment within which our office is located and we visited the studio of the artist Amie Dicke which can be found just across the hallway.
All those cultural trips had its specific purpose. The students, inspired by Mondrian, Flavin and Dicke, were asked by us to come up with a proposal for our new “corporate” identity which could have ranged from a logo, slogan to even renaming ourselves. We were surprised by the scope and depth of the ideas which were presented to us. Some of the proposals were flattering and made us blushing (“You are funny, cool and serious at the same time.”), some made us think about fundamental things like the name of the office (“How does the name relate to what you do?”) but all of them inspired us and helped us to trace our raison d’être (“You are ambiguously schizophrenic and you are OK with it”).
Otis College of Art and Design @ De Verdieping on March 28, 8 PM
Finally, we offered to host an evening at De Verdieping on Tuesday 28 March, presenting the students eclectic body of work, as well as selected YouTube videos showcasing Los Angeles. The students are from various disciplines, ranging from photography, theater, engineering and fine arts.
Participating students are: Carlos Avila, Cindy Lee, Gilbert Garcia, Joy Scopa, Marina Murad, Monica Maccaux, Nicolas Sanchez, Ramon Tejada, Sam Anvari, Tom Ahn
Please come and join us for a casual evening of show and tell, chat and mingle. Check Facebook to learn more.
Photos by Otis students
Posted by Adéla Foldynová on March 28, 2011